Project Overview

11 Northern states | 132 boards | 4,600 lampposts | n412 million documented project investment | 3 months | 100% reported completion. According to the supplied Alkenanah completion report, the campaign covered Taraba, Zamfara, Niger, Adamawa, Katsina, Gombe, Kogi, Jigawa, Benue, Bauchi and Kano. Execution involved printing, installation, daily monitoring, maintenance, damage assessment, rapid repairs, state-level teams, centralised procurement and progress reporting. The report documents GPS-tagged photographic proof for seven states, dashboard coverage for four states and BATKASH handheld verification.

Services Provided

• Brand Discovery Workshop
• Logo Design & Visual Identity System
• Color Palette & Typography Guidelines
• Brand Messaging & Voice Development
• Business Card & Stationery Design
• Social Media Branding Assets

Strategy Breakdown

We started with a collaborative discovery session to understand the client’s story, target audience, and unique positioning. Our design team then explored multiple creative directions, testing iconography, typography, and brand tone. Once finalized, we built a comprehensive brand guide to maintain consistency across platforms.

Results Achieved

• Stronger brand recognition across digital and physical channels
• Improved customer trust and perceived professionalism
• Increased social media engagement by 60% within 2 months
• Enabled successful product launch with cohesive branding

Client Feedback

“From the very first call, the team understood our vision and transformed it into a brand identity we’re truly proud of. Every detail was intentional, and the results speak for themselves.”

Tools & Technologies Used

• Adobe Illustrator & Photoshop
• Figma for collaborative prototyping
• Notion for brand documentation
• Google Slides for brand presentation decks

Next Steps

We're continuing to support the client with branded marketing materials and packaging design, while also preparing for a phase-two website redesign aligned with the new brand system.

Want Similar Results?

If your business needs a strategic and visually stunning brand transformation, contact our team for a discovery session.